Saturday, October 25, 2008
8:30 am – 3:30 pm
ENGOs $50, other NGOs $100, students $25
Bronson Centre, Room 103 (Nepean Room)
211 Bronson Ave. (at Nepean St), Ottawa
The day will focus on determining the best strategy for sustainable fundraising. The session will begin with a discussion of where money comes from including some surprising statistics on green fundraising and fundraising in the Ottawa area. After lunch, the focus will turn to raising funds for core costs and projects. The single most important question donors ask is “What’s the money for?”. The right answer can motivate extraordinary generosity; the wrong answer may result in disinterest or even hostility. Donors are not excited about funding your administrative costs, staff, or overhead, essential though they are. Ken will help teach you how to resolve this problem simply with a technique widely used by businesses and government. Ken Wyman has over 35 years experience in the world of nonprofit fundraising and has been touted as “one of the world’s best fundraisers.” While running a successful consultancy, Ken is also coordinating the post graduate Fundraising and Volunteer Management program at Humber College for the ninth year. He was National Coordinator of Fundraising and Publicity for Oxfam-Canada for five years, and also worked as a street worker in a community youth clinic and a journalist. Ken is the author of several books on fundraising.